Let me start where I’ve started with every client or employer I’ve ever had. If you don’t have a clear idea where you want your communication effort to take you, you’re going to waste a lot of time and money. Any communication professional that does not provide a client or employer a clear audience-based goal …
Dr. King paused, pushed his prepared notes to the side, and took the audience on a journey. Dr. King the politician took a break and Dr. King the Baptist preacher finished the speech. Insiders say that the entire "I Have a Dream" portion of the speech was recited from memory, delivered straight from the heart.
I planned to write a piece on annoying workplace words and grammar errors, and I thought it would be fun to supplement my opinions with some input from Facebook and Twitter. It turns out that folks in my social network have a lot of opinions. A whole lot.
Remember, your vision and mission should explain what you want and what you do. But they shouldn't be complicated and they shouldn't list EVERYTHING.