RowCom

Periodic pointers on various communication topics that will help refine your message, connect with your audiences and hit your communication target.

Know where you’re going before you start

Let me start where I’ve started with every client or employer I’ve ever had. If you don’t have a clear idea where you want your communication effort to take you, you’re going to waste a lot of time and money. Any communication professional that does not provide a client or employer a clear audience-based goal …

Track changes as a writing tool

If you use it right, it can actually relieve editing headaches.

Tell them about your dream

Dr. King paused, pushed his prepared notes to the side, and took the audience on a journey. Dr. King the politician took a break and Dr. King the Baptist preacher finished the speech. Insiders say that the entire "I Have a Dream" portion of the speech was recited from memory, delivered straight from the heart.

It’s, there, literally and other workplace words that should make you cringe

I planned to write a piece on annoying workplace words and grammar errors, and I thought it would be fun to supplement my opinions with some input from Facebook and Twitter. It turns out that folks in my social network have a lot of opinions. A whole lot.

Vision and Mission: What you want and what you do

Remember, your vision and mission should explain what you want and what you do. But they shouldn't be complicated and they shouldn't list EVERYTHING.

Six tools for better writing

Good writing will always matter.