Reviving a dormant blog forces you to make decisions, especially when the reason you stopped publishing was lack of focus. This blog went quiet a while back because I committed (and recommitted) the same sin that I complain about from others: post after post of what some guy knows and thinks you should know, too.
So in addition to committing to new posts, I’m committing to a strong focus on topics that: (1) are worth your time and (2) I’m passionate about.
First, after 20 years in the communication business — with firms, politicians, corporations and causes — I’ve learned some things that I think could help people that communicate for a living: messaging, writing, storytelling as a communication tool, presenting, and examples of good and bad communication. Everyone can get better, and I think I can help some folks. And I’m hoping for comments and feedback that will make me better, too.
Second, focus is easier when you really, really love the topics you choose. So in addition to cherry-picking communication topics, I also plan to write on some issues that consume a great deal of my work-day thinking. Technology is one example. So many of a communicator’s tools are technology-centric. As my job shifted from a corporation to an independent office, I’ve tried and tested many tech products and services that make my work and home life easier. And it doesn’t hurt that I’m a gadget addict.
Non-profits (or causes) is another example. A lot of my work is for such clients, and I see things (and have opinions about things) that aren’t just communication issues. General commentary about the media is another. You get the idea.
Finally, I plan to use a mixture of traditional (longer) posts and shorter microposts. I’ve become a big fan of John Gruber’s technology site Daring Fireball. His entries are simple and thoughtful. I like them, even if I disagree with some of them. There are scores of good stories and sites I’d like to point out to readers but that do not necessarily warrant tons of commentary from me.
So, that’s the plan. The first “real” new post is coming soon, so let me know what you think. It’s not too late to adjust!