Rowan Communication, Inc. is a strategic communication firm in Austin, Texas. We help non-profits and other good causes design, implement and evaluate campaigns and outreach plans that hit their targets and make an impact.
About Colin Rowan, Founder
He joined Environmental Defense Fund in 2002 and directed the organization’s communication work in Texas until 2003, when he moved to Washington, DC to run the national communication office. “But it was cold there. Very, very cold,” he says. So he returned to the warmer confines of the Austin office where he resumed his work in Texas and also began managing EDF’s communication efforts in California and North Carolina. In 2006, he led EDF’s communication campaign against TXU’s proposed coal plants in Texas, which culminated in a landmark environmental agreement between the organization and TXU’s prospective buyers.
“Colin Rowan has been in the front seat of LifeWorks’ communication efforts since 1998. He built the foundation of our brand and has worked with us continuously through growth and diversification. Not only is he a great strategy and messaging consultant, but he has worked with every level of volunteer and staff leadership to ensure that communication of our message is a part of our everyday culture. He knows the nonprofit sector, he knows the media, and he truly understands communication as a business and an art form.”
Susan McDowell, Executive Director, LifeWorks
In the private sector, he led the e-commerce and technology practice at TateAustin Public Relations (now Hahn, Texas) as vice president during the dot-com craze and served as a partner at I&O Communications. And he’s managed the communication strategy for mayoral and congressional campaigns.
He has been quoted or has placed stories and OpEds in The New York Times, The Washington Post and The Wall Street Journal, on PBS, NPR, NBC Nightly News and ABC World News Tonight, as well as most major and mid-market Texas media outlets. He has helped position businesses and non-profits as leaders in their field and has overseen communication campaigns ranging from small, community-focused efforts to million-dollar national launches.
Since 2008, he has managed communication for Pecan Street Inc., a groundbreaking smart grid initiative in Austin, and was the lead author of the group’s published report of recommendations.
Colin’s greatest strengths are designing strategic communication campaigns, crafting messages and preparing organizations and their experts for communication opportunities. He conducts seminars on media training, presentation coaching, message development, marketing for non-profits, storytelling and branding.
“Colin is a rare blend of strategist, writer and campaign manager that always keeps his eyes on the prize. In addition, he brings humor and wit to his projects that makes his work truly memorable. He has been immensely helpful to me and my staff in developing messages that promote our mission and communication tools and tactics that make a difference.”Jim Marston, director, energy program, Environmental Defense Fund
Clients have included Pecan Street Inc., the Cynthia & George Mitchell Foundation, Hill Country Conservancy, United Way, Environmental Defense Fund, the League of Conservation Voters (National), National Multiple Sclerosis Society, The World Resources Institute, the American Association of Public Health Laboratories, the California Housing Association, the Catholic Diocese of America, the American Dental Association, LifeWorks and others.
In 2006 he was selected by The Climate Project to train 1,000 citizen activists to present Al Gore’s “An Inconvenient Truth” global warming slideshow in their communities. In addition to conducting the training, he presented the slideshow in venues across Central Texas.