I’ve worked at a few PR and communication agencies over the years, and each of them subscribed to the same excuse about their websites — you know the “cobbler’s children have no shoes” line.
It goes something like this: “We focus our creative energy on our clients’ business, not our own.”
Well, I’ve been guilty of that with Rowan Communication. When I launched the company four years ago, I tried to make due with a blog. And it went pretty well for a while. But I quickly tired of hearing my own voice — a strange thing for a guy who talks and writes for a living. So the postings became less frequent, and after a while resuming the effort seemed more awkward than starting over.
And then something else happened: this small consultancy started getting some national attention (or its clients did, anyway). And as the calls came in to find out what we did and how we could help, it turned out that people want a standard website to click through.
So RowCom.com has been reborn. Part website about the firm. Part blog. Part Twitter feed. Take a few minutes to click around and let me know what you think. I’m revamping the blog strategy going forward, so stay tuned for a new focus, new topics and new commentary.
Thanks for dropping by,