I’ve written about Frank Luntz before. He’s the word guy that invented The Death Tax (the estate tax), Responsible Energy Exploration (drilling) and the idea that there is scientific doubt about global warming. Bad, but smart.
Robert’s piece includes details of Berman’s latest target, people that oppose fracking. But it also includes some amazingly evil attacks on the Humane Society and outdoorsman groups that dared to support Obama.
Most instructive, however, are the seven guidelines Berman outlined in a speech to a room of energy executives.
(Spoiler alert, you will feel dirty after reading them.)
Whichever you choose, answer this: As you fight for your cause — hunger, the environment, access to healthcare, women’s rights — will you do or say ANYTHING to beat the enemy? I didn’t think so. And that’s why we lose so often. It’s hard to win morally these days, isn’t it?
As a father of teenage girls, this piece was hard for me to read. But is a reminder that we have a long way to go before women are treated equally at the office. From Sheryl Sandberg and Adam Grant:
We’ve both seen it happen again and again. When a woman speaks in a professional setting, she walks a tightrope. Either she’s barely heard or she’s judged as too aggressive. When a man says virtually the same thing, heads nod in appreciation for his fine idea. As a result, women often decide that saying less is more.
I often tell younger colleagues to speak up more. I wonder how many young women have quietly said to themselves “Sure. Easy for you to say.” Read the whole piece at the NY Times.
Watch (or re-watch) the clip below to remind yourself how powerful a simple story can be. I use this clip in training sessions, and it’s a hit every time. Storytellers have to figure out how to get the audience to love the hero, and this is a perfect example. God bless Pixar.